The location service is not only confined to navigate a variety of services, or "plug and play"

1,993 November day, the kidnapped American girl Jennifer Kuhn, quietly used his mobile phone 911, but the 911 emergency center can not be via mobile phone signal to determine the location of Kuhn in the end, Kuhn was killed. This unfortunate event has become a LBS (location-based services) to develop a starting point. The reporter learned that the location service applications are not limited to navigation, are being developed as a platform that offers a variety of services.

Not limited to individual users

To 911 girls Kuhn may be a cell phone GPS positioning. However, after so many years of development, positioning and navigation no longer the only location-based services services.

Wuhan University of satellite navigation and positioning technology research center Dr. Guo Chi said that the position is the most effective factor in the current perception of the user environment to a certain extent reflect the user's identity, qualifications, experience, and so on. Therefore, the position sensing to the development of location-based social perception is a trend. According to the analysis of location services, navigation, can be simply understood as a "find location", now the location service, more location-based services, can be understood as "do find a place.

For example, China Mobile has launched a mobile navigation, 12585 voice travel services, family pass and car services through independent research and development products.

In fact, the service object of the location-based services are not limited to individual users. UCO on Strong recently announced the location platform services strategy will be customizable, industry and business users can share the position of management services. UCO on Strong, vice president of GEOLOGY AND pointed out that the application of the business model has been noticed, typical applications include public service platform, the regional emergency command, the management of mobile assets, special items safe and epidemic prevention monitoring.

Industrial chain taking shape

The data show that our navigation and location-based services is expected output value will reach 265 billion yuan in 2015 and 155 billion yuan, including location-based services, the user terminal 130 million, 350 million of the number of users.

GEOLOGY AND, individual needs require differentiated location-based services, these services need the support of the unified platform for data sharing, interconnection. To this end, the Chinese position "power strip" platform architecture will provide users with "plug and play" service, and B2B2C model to promote the "plug-board", that is, between the user through the service (intermediate B), then navigation and location-based services to cover their end users.

Everyone chief preacher Zhang Xin, said recently that the network combination of mobile client and the LBS, everyone will be open to a variety of development interface, and further increase the opening up. The network will use to all users "sign" information for mobile users O2O (line to line) services, generate more profit model. Baidu map has also been announced - Baidu Map enterprises marked for whole industries and enterprises to provide location services.

China Mobile has set up in Shenyang, Liaoning location service base, a special charge of the national position product development, operations and marketing support, integration and management of the location services value chain, position the basis of ability to research and development, external output position and ability. GEOLOGY AND said, UCO on strong in the industrial chain, plans to assume the role of resource integration platform services, application distribution, work together to promote between the user's location-based services business, and ultimately promote the development of Chinese navigation and location services market.

Links

Location services, Location Based Services (location-based services), the English referred to as LBS, is the combination of mobile communication networks and satellite positioning system, a value-added services to provide positioning and navigation functions. Through a variety of location technology for mobile terminal location information (such as latitude and longitude coordinates data) available to the user himself or others, and communications systems, thus achieving a variety of location-related services. (Reference reporter Deng Huadong)